Modernizing Rapid Response®
The goal of the rebranding was to make Rapid Response more user-friendly and appealing to the general public, while also helping improve the organization and management of products internally. The design system was created to be scalable across 500+ products and services while supporting multiple languages, with special considerations for accessibility. The brand uses simplistic layout designs, icons, and color-coding to help users easily distinguish between 10 product categories and other technical differences.